Meet Our Founder
THE PEOPLE BEHIND THE PROGRAMMES ARE THE SAME PEOPLE WHO BUILT THE SYSTEMS.
Freedom Academy is not a content platform with figureheads attached. Shane and Pearl Da Costa built the skill, built the offers, built the systems, and tested every model themselves before they trained anyone else to use them.
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Founder, Freedom Academy Host, The Freedom Formula Podcast
SHANE DA COSTA
ABOUT THE SHOW
SHANE DA COSTA
Founder, Freedom Academy. Host, The Freedom Formula Podcast.
Shane Da Costa is the founder of Freedom Academy and the architect of all three pathways it’s built on.
Before building Freedom Academy, Shane founded Heart Smart Australia, a nationally recognised health brand with cardiologist Dr Ross Walker as a long-standing ambassador, and over $30 million in sales. That experience gave Shane a deep understanding of how to build high-trust brands, position complex offerings credibly, and bring a professional standard to industries that often lack one.
Shane identified a gap no single training programme was filling. Career-driven professionals need different things depending on where they stand. Some need a certified skill and a real placement. Some need a structured route to their first sold offer. Some already have a business and need the systems to get out of their own way. Nobody was building for all three.
Freedom Academy was built to close that gap: three connected pathways, each grounded in something Shane executed himself first. The skill. The offer. The system. He is accountable for the outcome of all three, not just the one that made him money first.
Shane leads programme delivery, candidate assessment, and ongoing coaching across all three pathways. For Freedom Accelerator specifically, he also owns partner business relationships and placement. He is the primary point of contact from first application through to outcome, whether that’s placed and performing, offer built and sold, or systems installed.
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Shane Da Costa Life Coach, Freedom Academy
PEARL DA COSTA
Life Coach
PEARL DA COSTA
Life Coach, Freedom Academy
Pearl Da Costa spent 14 years at Goldman Sachs, one of the most demanding, high-stakes environments in the world. She excelled in it. And then she walked away from it.
Not because she couldn’t perform. Because she decided that a high-paying job at a prestigious institution wasn’t the same thing as a life well-lived.
Pearl has since studied emotional intelligence and life coaching, and now works with everyday people to help them build genuine self-worth, identify what matters most to them, and align how they live with what they actually want.
She is not someone who theorised about resilience. She lived it for over a decade in one of the most competitive workplaces on earth, and came out with a clarity most people spend their whole lives searching for.
At Freedom Academy, Pearl works with members across all three pathways on the personal foundation that performance requires, whichever form that performance takes. The mindset. The identity. The self-belief that turns a skill into a career, an idea into a sold offer, or a business into one that doesn’t need its founder in every seat.
The training gives you the tools. Pearl helps you become the person who uses them.
OUR PLACEMENT NETWORK (Freedom Accelerator)
THE BUSINESSES BEHIND THE PLACEMENTS
This network is specific to Freedom Accelerator. Freedom Launchpad and ScaleUp CEO don’t involve third-party placement. Launchpad ends in your own sold offer, and ScaleUp CEO ends in systems installed inside your own business.
Freedom Academy operates with a curated network of approved partner businesses across Australia, vetted by Shane directly for quality, integrity, and alignment with the standard our Accelerator graduates are trained to.
Every partner in the network is a real business generating real revenue, with a genuine need for qualified remote sales professionals and a structure that pays on performance.
When an Accelerator graduate earns certification, the placement that follows is into a business Shane has assessed, approved, and built a relationship with.
Partner businesses across the network cover high-ticket capital and funding environments, founder-led businesses scaling revenue, and service businesses with established offer stacks and inbound deal flow.
When a graduate reaches placement, they arrive with a vetted business already in place, and ongoing coaching that continues from there.
THE RIGHT PATHWAY MAKES ALL THE DIFFERENCE.
Every application begins with an honest assessment, of you, and of which pathway actually fits. Whichever one it is, you have founders who are personally accountable for your outcome from day one.
